The music video for "Work Bitch" was shot by Ben Mor, who had previously worked on the video for Spears and Adams' 2012 single, "Scream & Shout". The visual effects for the music video were provided by HOAX Films, who completed sky replacements shots, set extensions and cleanup. It is produced for Black Dog Films/Little Minx, executive producer Coleen Haynes and producer Tony McGarry. Spears revealed she was rehearsing for something "top secret next week", on August 29. Filming took place in Malibu, California, on September 7, 8, 9, and 10. On the first day, Spears tweeted, "Hot day on set... ;) A little dirty, little flirty, danced my ASS off. Stoked for tomorrow!" following the tweet up with a still of herself in a yellow and black bra with long, black gloves. Spears released a sneak peek of the video on September 26, 2013 through her Instagram account. The full version of the music video premiered on October 1 on The CW Television Network, during the second day broadcast of the iHeartRadio Music Festival. The original airing of the premiere in the United States was viewed by 1.09 million viewers and received a Nielsen rating of 0.4/1 in the key adults 18–49 demographic, up 33 percent from the previous night.
Spears revealed that the video was supposed to have more sexual scenes; however, she edited many scenes out "because I am a mother and because, you know, I have children, and it's just hard to play sexy mom while you're being a pop star as well. I just have to be true to myself and you know, feel it out when I do stuff." Mor replied to the singer's comment, saying he never forced or made her do do what she didn't want to during the video shoot, and continued, "she's in complete control the whole time. It was easy to make a racier cut only because of the extras and the cutaways, and that's it." Spears manager Larry Rudolph and father Jamie Spears also released a statement, revealing that "Britney is never pressured into anything. She reviews all creative and for her 'Work Bitch' video she discussed toning down some parts in finding a balance of sexy and being a mom."