Christina Aguilera - Not Myself Tonight Music Video (HD)
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Music video by Christina Aguilera performing Not Myself Tonight. (C) 2010 RCA Records, a unit of Sony Music Entertainment
The music video for the song was filmed from April 7 to April 9, 2010 in Los Angeles, directed by Hype Williams. In a radio interview with Z100 Atlanta, Aguilera said: "I'm more confident and comfortable in my own skin. I think I'm even a more sexual Christina." To celebrate the video premiere, her official site started to release photos from the video. Each day it featured a different look of Aguilera portrayed in the video. The music video officially premiered on Vevo on April 30, 2010. UK music channel 4Music then played the video for the first time on TV at 10:00 a.m. the following day. In an interview with MTV News, Aguilera said that it was the first time she ever crossed paths with Williams. On working with Williams and the new looks she developed in the video, she stated, "...someone with that much of a catalog under his belt and success as a video maker, he's like a legend. So again entering into the collaborating factor, I didn't know what to expect ... and he's probably thinking the same about me. And when we walked away from working with each other, it was just a love connection. I wanted to maintain and keep consistent with the look of the album packaging and book, and I really wanted to keep all that in line, and so he really paid attention, and I think it's really iconic and classic. We totally made magic together on a creative level, it was absolutely amazing. He really got in and listened to where my music was at."
Aguilera also stated that some of the inspiration for the film came from her work in Burlesque, stating, "There is dancing, and I learned so much also as a dancer doing the 'Burlesque' film, moving my body in ways that were, I feel, never as precise before. Dancing always came sort of secondary to me. Vocals were my first love and where my heart really was. I never was as passionate about dancing, per se, but after 'Burlesque,' I really fell in love and I adapted that in the dancing for 'Not Myself Tonight,' but it was really, really fun to take what I learned from the movie." She also commented, "A lot of that [video] was based on my visual inspiration," she explained. "I took Hype into my salon area in my home ... it's like my creative den. He took the ideas and then took other ideas and related to the ideas, and it just was really iconic imagery." The video itself features a strong sexual theme with scenes of S&M and bondage, as well as scenes in a church and several prestigious-looking buildings. Aguilera wore several hairstyles and outfits, including many which were dominatrix-style.